An app that encourages young cyclists to ride safely.

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The Bike Mode app encourages young cyclists to ride safely. We offer youngsters incentives that reward them for not using their phones when they are on their bikes.

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By applying some gamification principles, we encourage users of the Bike mode app to continue using it.

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Info

Agency - N=5
Client - Dutch Government

Awards & Honours

SpinAwards - Silver (Digital campaign)
Esprix - Bronze (Not for profit)
The Webby Awards - Honoree (Best visual design)
The Webby Awards - Nomination (City & Urban Innovation)
ADCN - Nomination (Digital Campaign)
ADCN - Nomination (Digital Design)
SpinAwards - Nomination (Mobile)
FWA - Site of the day