After years of hard work, contractors, painters, mechanics, gardeners etc. have deserved some discount.


Via the campaign site the tradesmen can have their hands scanned. They follow a few simple steps and quickly find out if they are entitled to a discount.


If the tradesman has worked hard, he gets to see his work in an inspiring video. If the user has a positive result, then a video is shown highlighting heavy labour.

But if no signs of heavy work can be detected, then there is a video showing rather less industrious images.



Agency - N=5
Client - KPN

Awards & Honours

Nominee Webby Awards
FWA Site Of The Day
2x Nominated ADCN Interactive