Translating world-inspired hospitality into a distinctly Groninger brand.
Translating world-inspired hospitality into a distinctly Groninger brand.
Brand Strategy, Brand Identity, Design
I teamed up together with Hilrieke Mansholt and
we developed the branding and communication in close collaboration with Fauve Lagarde for Wijck.
A historic map of Groningen was used as the basis for this graphic artwork. The map was isolated and transformed into a halftone duotone, resulting in a striking large-format installation that reinforces Wijck's visual identity.
A historic map of Groningen was used as the basis for this graphic artwork. The map was isolated and transformed into a halftone duotone, resulting in a striking large-format installation that reinforces Wijck's visual identity.
Custom window graphics brought Wijck's identity to life during the renovation, combining brand colours and imagery while concealing the construction. After opening, the windows were updated with a minimalist application featuring the Wijck logo and a subtle blue halftone pattern.
For their communication, we created a simple formula that works across everything WIJCK does. Pick an activity and simply state that you can do it at WIJCK.
For example:
Karaoke met je vrienden doe je bij ons in WIJCK.
Cocktails shaken doe je bij ons in WIJCK.
Je verjaardag vieren doe je bij ons in WIJCK.
Info
Together with: Hilrieke Mansholt
In close collaboration with: Fauve Lagarde
Client: WIJCK
Website: Market your brand
Photography: Daniek Snijder
Awards & Honours
Nothing. Yet.